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Fashion is a non-inclusivity industry. Even though the fashion industry has been making gradual progress when it comes to representation and inclusion, there is still a considerable way to go.
In a world where technology and information walk together to promote discussions on a global scale, inclusive brands, with guidelines on racial, ethnic, aesthetic, and gender diversity, certainly stand out.
There are points, however, at which we realize that, despite the advances, the fashion industry still doesn’t see. Trans people, people with physical disabilities; wheelchair users, people without a lower and upper limb, and so on.
This goes far beyond a trend or sales strategy but emerges as an opportunity for transformation.
So the challenge was to design a more inclusive fashion tool that is attentive to minorities’ needs.
This project I made this all by myself. It was done as part of an assignment for the Google UX Course.
Interviews, business analysis, competitive analysis, user journey mapping, wireframing, prototyping, and usability testing.
Develop an app that is also a responsive web that makes its fashion more inclusive and has a social good.
In order to construct a concise and solid foundation, I needed to search what today's main references are usually used to know about fashion or see fashion as a reference, directly and indirectly. That way I looked for references that sounds familiar to users.
